- Advertise Using Your Own Newspaper Column or Website!
- Cut Through The Clutter, Be Remembered!
- Build Your Image and Educate the Public!!
- A column establishes you as an EXPERT in your profession.
- Your name is consistently in front of the public, which means recognition.
- Columns are only offered on an EXCLUSIVE basis to one member of your profession for appearance in your local newspaper.
- Associate Member of the New England Press Association.
- Associate Member of the New England Newspaper Advertising Executives Association.
SMALLER IS BIG!
by David Margolis, President
There is little doubt that, over the last decade or two, large metropolitan newspapers have been struggling to compete with Internet-based news-dispersing organizations for readers. I say “news-dispersing” because there are not a great many news organizations with both the will and ability to research and report the facts that go into providing credible news. Many websites simply gather news tidbits (some confirmed, some not) and mix them with opinion, gossip, and entertaining matter… which is fine for some readers. Others prefer to get hard news from a source they can rely on, which is why many Americans make sure to read metropolitan daily newspapers for some local, and most national and foreign news. More importantly, a great number of Americans read local newspapers to get the news that most immediately affects their lives.
Thus, it is important for professionals and small business owners to realize that more than 20 million Americans still get a significant amount of their news from small-circulation daily and weekly newspapers. In fact, business for local daily and weekly newspapers is quite healthy, if not booming. This is good news for our clients who advertise with the content we supply them in their local newspapers. Our longstanding strategy of investing advertising dollars in local media not only provides our clients with tremendous value, it targets the local customers, clients, and patients that they want to attract to their stores and offices.
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